The Art of SEO, 3rd Edition
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
- Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what’s necessary to build a competent SEO team with defined roles
- Glimpse the future of search what lies ahead for the SEO industry
- Publisher : O'Reilly Media; 3rd edition (September 5, 2015)
- Language : English
- Paperback : 994 pages
- ISBN-10 : 1491948965
- ISBN-13 : 978-1491948965
- Item Weight : 3.74 pounds
- Dimensions : 7 x 1.96 x 9.19 inches
- Best Sellers Rank: #187,465 in Books